I am Joel Scherzer, and welcome to my portfolio site. I am a versatile Art Director and Artist with an extensive background in apparel and art. I have expertise managing resources, and ensuring assignments get completed on-time/on-budget.
Please take some time on the site, and contact me if you have any questions or needs.
I have been working with Bridge and Burn since 2011 on tees and marketing assets. Erik and I have a really good working relationship, and I'm really fortunate to be able to help him with his unique, and super cool brand.
The prints I have developed for O'Neill were made over the past year. They are incorporated through out the Men's Sportswear line, and for the Jack O'Neill label. These designs are all collaborated on with the designers of the M&D team, put into repeat, and sent out the factories for production.
Just finished a collaboration with the Santa Cruz based coffee roaster Verve. A collection of tees and a wheat paste mural story for their new coffee shop in Santa Cruz.
Not only did I oversee the the graphics at O'Neill, I also got the amazing opportunity to make some of them. Here are some T-shirt designs that were made which showcase my abilities and style:
Masters of the Slide is segment of the O'Neill T-Shirt line where the focus is on photographers that have made a lasting impact in surfing's history. These tees were created along with a marketing segment in the O'Neill Sportswear catalog as well as a POP campaign. Using people like Jeff DiVine was a great way to show O'Neill's legitimacy to surfing's roots. However, appealing to a younger consumer while maintaining the nostalgic effect was a little tricky. I wanted these vintage shots to have a lasting effect on someone that knew nothing about surfing's icons, as well stoking out the veteran.
I had the amazing opportunity to work with Jeff DiVine on these gems. I mean what can I possibly say about how awesome that guy is. I felt like Indiana Jones exhuming the Ark with these shots!!
Here is some branding I developed for various clients this past year. I wanted to include these to show different design sensibilities for various types of clients.
With each season comes new art direction to be given to the art team and freelancers. There isn't a right or wrong way to do this, however a good director understands his team and what motivates them.
At Quiksilver, I was able to have fun with putting direction together for the team with these storied briefs. In my opinion, telling stories through direction and marketing engages my team and results in better product.
I started the Quiksilver Foundation Artist Program while I was working at QS. There is such a great demand in the action sports market for product that speaks to the community. I would find a contemporary artist each season to collaborate with, and ultimately create a small tee shirt capsule with their artwork to supply the demand.
One of my favorite collaborations was with Jeff Bridges. When a co-worker and I stumbled onto his web site, we were happily surprised at his drawings and doodles. I got in touch with him, and we spent some time sifting through all his artwork. I put these shirts together, and the connection between The Dude and Quik was a cool and unexpected one.
At Quik, I was able to work on a ton of different styles of art and design for T-shirts. As long as we kept it somewhat branded and in-sink with the art direction, we were good to go! The VP of Graphics, Greg Marre took me under his wing and showed me how to put together huge lines each season.