I started the Quiksilver Foundation Artist Program while I was working at QS. There is such a great demand in the action sports market for product that speaks to the community. I would find a contemporary artist each season to collaborate with, and ultimately create a small tee shirt capsule with their artwork to supply the demand.
One of my favorite collaborations was with Jeff Bridges. When a co-worker and I stumbled onto his web site, we were happily surprised at his drawings and doodles. I got in touch with him, and we spent some time sifting through all his artwork. I put these shirts together, and the connection between The Dude and Quik was a cool and unexpected one.