CATCH & ENJOY
I partnered with Quiksilver to develop a fishing-inspired capsule that blended performance-driven design with their core surf heritage. The collection focused on authentic offshore culture—drawing from classic sportfishing iconography, coastal landscapes, and vintage tackle aesthetics—while translating those elements into modern, wearable graphics.
I worked closely with the product and merchandising teams to ensure each piece felt both commercially viable and true to the brand, balancing bold statement prints with more subtle, lifestyle-driven options. The result was a cohesive capsule that expanded Quiksilver’s reach into the fishing category while staying rooted in its laid-back, coastal DNA.
