A selection of art-driven print graphics developed for O’Neill’s men’s & women's line while directing the seasonal graphics program and contributing hands-on artwork to the collection.
While serving as Art Director for O’Neill’s men’s graphics program, I led the visual direction for seasonal apparel collections while continuing to design many of the graphics that appeared on product. My role combined creative leadership with hands-on design, developing illustration-driven T-shirt graphics and prints that translated across retail product lines and contributed to the growth of the category.