New Art Direction – New Sales Opportunities
At Yesterdays, I developed a vintage surf capsule for the resort market, drawing from the heritage of Southern California and Hawaii. The collection blends nostalgic surf graphics with a refined, retail-ready approach—balancing authenticity with broad appeal. In close collaboration with the sales team, I helped shape product direction based on market feedback and customer needs, contributing to new business opportunities and reinvigorating sales across key resort accounts.
