Collaborated with the owner of Off The Grid to create a lineup of graphics for an off-road / overland-inspired collection.
The direction leaned into vintage trucks, desert environments, and that slightly rough, lived-in feel you see in gear that’s actually been used. The goal wasn’t to over-design it—just solid, graphic-forward pieces that feel at home out in the dirt.
I developed large back prints with intentional wear, limited color palettes, and a mix of humor and attitude to give the collection personality without taking itself too seriously.
