SPC/LST Product Catalog
Brand catalog design and production for SPC/LST, a technical outdoor apparel and gear brand based in Huntington Beach. Developed a multi-master InDesign document system for a landscape letter catalog balancing product presentation with brand marketing — moving the client away from a spec-sheet format toward an editorial product experience. Built a complete paragraph and character style system rooted in the brand’s three-font typography hierarchy, and established six master page templates to efficiently manage hero spreads, product pages, grid layouts, and section openers across the full catalog. Delivered print and interactive PDF versions from a single InDesign file.
